The million-copy global bestseller! Discover your purpose with one simple question: why? Why are some people more inventive, pioneering and successful than others? And why are they able to repeat their success again and again? Because it doesn’t matter what you do, it matters WHY you do it. Those who have had the greatest influence in the world all think, act, and communicate in the same way – and it’s the opposite to most. In Start with Why, Simon Sinek uncovers the fundamental secret of their success – understanding their WHY – to help you find your own. How you lead, inspire, live, it all starts with why.
